Basford IxD

Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Jan 25 '12
Every product at Apple starts with design. Designers are treated like royalty at Apple, where the entire product conforms to their vision. This the polar opposite of the way it works at other companies. Instead of the design being beholden to the manufacturing, finance or manufacturing departments, these all conform to the will of the design department headed by Jony Ive.

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Jan 24 '12

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Jan 23 '12
Different disciplines consider different things to be extremely important. To a great designer, attention to detail and creating a truly polished experience are paramount. These details matter; they can be hard to articulate but generally affect a user’s subconscious response to a product or feature. Many small detail mistakes can accumulate and lead to a sense that a product isn’t professional or reliable. Conversely, a highly polished app can create a stronger emotional response than one that is flawlessly engineered but has a sloppy user interface.

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Jan 23 '12

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