Basford IxD

Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Sep 21 '11
“Jobs is ahead of his time in other ways too: He has taught his entire organization to play in the span of product generations rather than product introductions. Apple designers say that now, each design they create has to be presented alongside a mock-up of how that design might evolve in the second or third generation. That should ensure Apple’s continued success for a long time, aided, of course, by the tremendous momentum that Jobs’s leadership has provided the company.”
— What Can Steve Jobs Still Teach Us? | Fast Company

(Source: buzz)

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