Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Oct 9 '11
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“In our industry, designers embrace usability testing, focus groups, and customer interviews to gain insight into their products. Companies like Google encourage engineers to spend 20 percent of their work week pursuing whatever strike their fancy, hoping innovation trickles up. But at Apple, nobody ever sees the products before they ship. Ever. Design direction famously came straight from the office of the CEO. Story after story recounts product teams at Apple nervously showing their work to Steve, and him tearing them apart. Making them start over. Forcing them to sweat the tiniest details. Inspiring them to do their best.”
