Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Oct 12 '11
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The genius of Jobs and his engineers with the iPod was to look just enough into the future and just slightly into the past, and build a device that would work with us to engineer entirely new rituals of music listening by building on things a lot of us had already been doing. iTunes encouraged listeners to become the sort of tagging-and-sorting librarians that music geeks had been for decades. The iPod made it so easy to take months, not just 70 minutes, of tunes with us on mundane trips, and we quickly became used to the idea that all music should be instantly accessible. Shuffling and especially playlists both freed us from navigating these huge libraries and helped usher in the era of the at-home “DJ” and “curator.” iPods allowed us to be mobile yet private— the best aspects of a car ride transported to the morning subway commute. After a decade with iPods, Apple’s old slogan holds true: We think differently about music now.