Basford IxD

Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Oct 23 '11
If there is any dogma that is applicable to business, it’s to give people what they would love, and to not let anything – organizational b.s., laziness, lack of attention to detail, others’ shortsightedness, sunk costs – stand in the way. Apple continually remakes itself, and its products, as it better and better understands how to provide experiences that people love.

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