Other people's interaction design wisdom, so that we're not re-inventing the (scroll) wheel!
Oct 25 '11
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“And then there was i-. The prefix had actually been around for several years before Apple adopted it for those gumdrop-colored iMacs that Jobs introduced in 1999. According to Apple’s ad agency, i- was meant to stand for “Internet,” with overtones of “individual” and probably the first-person pronoun as well. But the meaning of a product name isn’t something you fix in advance. It has to accumulate bit by bit, like dust bunnies. By the time i- was fleshed out, Apple had transformed itself from a culty computer-maker to a major religion. At least, that was the impression you got from the global surge of sentiment that Jobs’ death evoked.”
